London's Secret

Discover SOHO

Discover SOHO with me, and why it is London’s secret.  Let’s talk about a neighbourhood that’s more than just a collection of streets and houses. SOHO, which stands for South of Horton, is one of those places with character, history, and a lot of potential. If you’re looking for a slice of London, Ontario, that’s affordable and changing for the better, then SOHO is your spot. Let’s break down why this area is worth your time and investment.

A Stroll Down Memory Lane

First off, let’s get a little historical. SOHO isn’t some new kid on the block. This neighbourhood’s roots go back to the early 19th century. It started as a working-class area, thanks to its proximity to London’s industrial core. You can still see this history reflected in the beautiful Victorian and Edwardian homes that line these streets. And speaking of historical gems, the oldest and most significant residence here is the Grosvenor Lodge. Built-in 1853, this Gothic Revival beauty is a testament to the area’s rich history.

Current Real Estate Market

Now, let’s talk about real estate. SOHO offers a fantastic mix of historic charm and modern convenience, making it a hot spot for buyers and investors alike. The average home price in SOHO is around $450,000, but there are plenty of opportunities to find something that fits your budget and lifestyle. 

The Vision SOHO Project - Breathing New Life Into the Old

One of the most exciting developments happening in SOHO right now is the Vision SOHO Project. This ambitious initiative transforms the old Victoria Hospital site into a vibrant community space with affordable and market-rate housing, green spaces, and community amenities. And I’m proud to say that I sit on the Board of Directors for the London Affordable Housing Foundation, one of the organizations involved in this project. The London Affordable Housing Foundation is building approximately 78 units for this development. These units are designed to provide high-quality, affordable housing options for our community, helping to ensure that everyone has a place to call home. 

Aerial image of SOHO and the Vision SOHO Alliance construction site at the Old Victoria Hospital Grounds in London Ontario,

Why Invest in SOHO?

So, you might wonder, “Why should I care about investing in a neighbourhood still finding its feet?” Let me give you a few solid reasons.

1. Appreciation Potential

Ever heard the phrase, “Buy low, sell high?” That’s what we’re talking about here. As SOHO undergoes revitalization, property values are set to rise. Get in early, and you could see substantial returns on your investment. It’s like catching a wave just before it breaks—timing is everything.

2. Increased Demand

New developments attract new residents and businesses, which means higher rental yields and lower vacancy rates. A vibrant, appealing neighbourhood attracts a diverse crowd, from young professionals to families. More demand equals better investment opportunities.

3. Discover SOHO’s Improved Infrastructure and Amenities

When a neighbourhood gets a facelift, everyone benefits. Upgraded transportation links, new parks, community centers—these are the things that make a place more livable. And let’s be honest, a better quality of life translates to higher property values.

4. Community Growth and Engagement

SOHO isn’t just about buildings and roads; it’s about people. Community-led initiatives have been sprouting up, from local events and street festivals to farmers’ markets and neighbourhood clean-ups. An engaged community is thriving, and that’s good news for investors.

5. Economic Growth and Job Opportunities

New businesses mean new jobs. Economic growth in SOHO is on the rise, creating a positive development and investment cycle. This isn’t just good for property values but for the whole community.

Living in SOHO...What's the Deal?

Alright, enough about investments. What’s it like to live in SOHO?


Imagine tree-lined streets, historic homes, and a neighbourhood that’s as walkable as it gets. Local shops, cafes, and restaurants are popping up, adding to the charm. One standout spot is Edgar and Joe’s Café, which is more than just a café; it’s a social enterprise run by Goodwill Industries that focuses on community and sustainability.


Families will be happy to know that SOHO is served by several excellent schools, making it a great place to raise kids. And if you’ve got older kids, Western University and Fanshawe College, Westervelt College, and London’s International Academy aren’t far off. 


Let’s talk logistics. SOHO has excellent public transportation links. Buses connect you to the rest of the city, and major highways are easily accessible. Whether you’re commuting to work or heading out for a weekend getaway, SOHO has you covered.

Community and Recreation

Living in SOHO means being part of a vibrant, engaged community. Wortley Road Park is a favourite local spot for a stroll or an afternoon picnic. And let’s not forget the community spirit, with events, street festivals, and farmers’ markets bringing neighbours together.

Famous Faces and Local Heroes

Every neighbourhood has its legends, and SOHO is no different. Here are a couple of notable figures connected to the area.

Sir Frederick Banting

Okay, so he didn’t live here, but Sir Frederick Banting, co-discoverer of insulin, had his medical practice in London. His groundbreaking work in diabetes treatment has left a lasting legacy. London takes pride in his achievements, and so should SOHO.

Arthur Ford

Arthur Ford, a prominent journalist and editor for the London Free Press, significantly influenced the city’s media landscape. His legacy is celebrated across London, including SOHO.

Paul Peel

Paul Peel, an internationally renowned artist born in London, Ontario, has his roots here. Known for his realist paintings, Peel’s work is celebrated in art galleries across Canada, adding cultural significance to SOHO.

Wrapping It Up – Why SOHO is Worth Your Attention

Investing in a revitalizing neighbourhood like SOHO isn’t just about financial returns. It’s about being part of a community transformation, seeing potential where others see uncertainty, and contributing to a brighter future for an area rich in history and character.

SOHO in London, Ontario, is a neighbourhood with a rich history and a promising future. While some challenges are associated with ongoing development and changing perceptions, the affordability, charm, and community spirit make it a compelling place to live and invest. As revitalization efforts continue, the neighbourhood will likely see even more positive changes, enhancing its appeal further. So, what are you waiting for? Dive in and be part of the SOHO story.

There is so much more to learn, know, and appreciate about SOHO. Although neighbourhoods have their pros and cons, we hope you have enjoyed this deep dive into the neighbourhood that’s making waves in London, Ontario. SOHO isn’t just a place; it’s a promise of what’s to come. Get in now and watch it flourish.

For opportunities to invest or purchase in the area, click here to connect.

IMage of a Dalmation Dog sitting amoungst Dandilion Flowers that have gone to seed, with the Thames River Park sign to the right and homes in the SOHO neighbourhood behind.

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